Client
My Role
Platform
As the former BluesTV Lead at Birmingham City FC, I managed and directed the creation and broadcast of dynamic video content across all digital platforms, enhancing fan engagement and bringing the rich heritage of one of the UK’s earliest professional clubs to life. With a strong foundation in media and global communication, I combined technical skill with creative storytelling to elevate the fan experience and broaden the club's reach. Leading a skilled production team, I delivered high-quality, innovative club broadcasts that captured the essence of Birmingham City and resonated with our loyal supporters. It was a privilege to contribute to the club’s legacy and explore new ways to engage with the fanbase.
Throughout my role I implemented the following timeline to support a struggling live stream:
Repair: Replace and repair existing broadcast equipment, ensuring all systems are up-to-date. Develop the team, establish clear goals, and define our vision for quarterly, annual, 5-year, and 10-year milestones. Prioritize consistency and quality in all content produced.
Optimise: Maximise current opportunities and optimise workflows. Expand the team by recruiting additional staff and building a reliable pool of freelancers. Work with the commercial team to develop new digital offerings for sponsors, focusing on variety and enhancing the club's reputation. Ensure live coverage of both men’s and women’s teams.
Enhance: Explore emerging content formats and advanced media technologies. Effectively utilise new technology and channels to set the standard for club operations and content production. This includes developing AI, esports, 360° and VR content, as well as CGI content using programs like Unreal Engine 5. Ensure live coverage for men’s, women’s, and U21 teams.
Achieve: Earn awards for innovative and impactful content. Develop a dedicated TV app for BCFC, featuring integrated automation and top-quality content, aiming to achieve a minimum customer rating of 4 out of 5.
During my time at BCFC, I successfully led a team of full-time staff and a versatile pool of freelancers, implementing strategies, training programs, equipment upgrades, and streamlined operating procedures.
Among my key achievements were the introduction of new SOPs, AI tools, software advancements, a comprehensive media archive, roaming and tunnel cameras, large digital screens and processing equipment, and a diverse range of content. I also spearheaded the live streaming of key events such as the Wrexham and UB40 matches, alongside regular Men’s, Women’s, and Academy team broadcasts.
One of my proudest accomplishments was seeing our team and apprentices grow, advancing in their roles by applying the skills we cultivated together. Supporting their development and watching them excel has been a highlight of my journey at BCFC, and I am honoured to have contributed to their success.