Bringing stories to life through cutting-edge video production and AI-driven creativity, Jonathan Reuben Chen Sarabadu is a dynamic video specialist and international award-winning producer with nearly two decades of industry experience.
Previously developing and leading BluesTV at Birmingham City FC, he crafts engaging visual content that connects audiences, drives viewership, and amplifies brand presence and conversion across digital platforms.
With a diverse skillset of creative direction, video, broadcast, design, content production, 360, VR, virtual production and creative business leadership. Jonathan is an unstoppable force and asset to any individual and company.
With a strong foundation in creative direction and project management, Jonathan excels at leading diverse teams to produce engaging, high-quality media. He embraces a hybrid leadership style, blending servant leadership—focusing on team empowerment and collaboration—with military leadership principles that ensure discipline, efficiency, and mission-driven focus. This unique approach drives projects that meet and exceed client goals, whilst fostering a supportive and dynamic creative environment.
Jonathan’s award-winning video production expertise spans from concept development to final edit, producing compelling content that captures audiences and tells powerful stories. His hands-on experience includes directing, filming, and managing all stages of video creation for major brands and sports networks.
Skilled in post-production, Jonathan crafts polished, professional visuals that enhance storytelling. With an eye for detail and proficiency in editing tools, he ensures every video aligns with brand vision and audience expectations, delivering impactful content every time.
Key programs include:
Adobe CC
Davinci Resolve
AI Tools- Runway, Mid-journey, Luma etc
Jonathan is adept at broadcast and OTT live streaming, managing all aspects of live video production for maximum reach and engagement. His work with BluesTV and other platforms demonstrates his ability to deliver seamless, high-quality live content across digital channels.
Jonathan has worked with large organisations such as IMG, NEP, Sky, Elonex, ADI & more.
Leveraging immersive technologies like AI, VR, and virtual production, Jonathan creates inext-level video and animated experiences. His expertise allows brands to engage audiences in innovative ways, blending tradition, digital and future technology with storytelling to leave a lasting impact.
I am committed to learning and teaching. Being adaptable and open to learning new techniques allows me to evolve and deliver cutting-edge solutions in a rapidly changing design landscape.
I am currently looking to complete a PhD part-time and will be looking to give back to the future generations full-time in the future.
This initial phase is all about diving deep into understanding the needs, behaviors, and pain points of our target users. We gather data, conduct interviews, and analyze user feedback to build a solid foundation for our design decisions.
Once armed with insights, we unleash our creativity. This step involves brainstorming, sketching, and exploring innovative design ideas. It's a dynamic phase where we generate a variety of concepts, all with the user's best interests in mind.
With promising ideas in hand, we start crafting tangible representations of our designs. Wireframes, mockups, and interactive prototypes bring our concepts to life. We focus on refining the details, ensuring the user interface is intuitive and visually appealing.
User feedback is invaluable. We put our designs in front of real users and stakeholders, carefully observe their interactions, and gather their feedback. This data guides our iterative process, enabling us to fine-tune and optimize the design for the best user experience possible.
"Jon worked on the Virtual Air Tattoo project for me and led a team of videographers and editors. Absolutely smashed his bit out of the park, helping me to deliver on my sections with relative ease considering the enormous scale and complexity of the project. Absolute ace job."
"Jonathan created our very first Birmingham Mid-Autumn Festival Live Event. We have received some great feedback about it - its really helped us engage with our target audience and its effects were felt throughout the UK and abroad. He worked to the timescales that I need, really flexible and with enthusiasm- highly recommend working with Jonathan!"
"I have hired Jonathan for many jobs in the last 18 months. He has proved to be a very easy to work with person, with a can do attitude. Overall very professional attitude and knowledgeable in different levels of media production."
"Jonathan has produced numerous high quality videos for my business and couldn't be happier with the service and quality of his work. Highly recommended."
"Jonathan was an important part of this Mobile News Team and performed the tasks allocated to him with professionalism, enthusiasm and with a full understanding of what needed to be captured. I would be delighted to work with him again on future tasks."
